Why Do You Need Online Marketing Consultation?

It’s imperative that your website work for you. So many times sites are placed online without any thought about how to get new prospects to them.

Your site should be written in such a way that it imparts the right information to a visitor and, at the same time, speaks to the Search Engines in a way that they have no choice but rank you toward or at the top of their Search Engine Results Pages (SERPS).

Now, more than ever, local residents are using the Search Engines to find local businesses. The study mentioned on the home page indicated that 98% of those online use the internet to find their products and services and 53% of these people go into the store for their purchase. What it does NOT say is that:

• Another 2008 survey revealed that only 31% of the US population uses the phone book to find businesses.
• That number (31%) represent the US in whole. When broken down by age, a much larger percentage of the people under 35 years old use the Internet vs. the phone book. In fact, of this group, only a handful even has a telephone directory in their homes.

So, it only stands to reason that your advertising budget will go further by marketing to 98% of the people instead of only 31%.  Is your hard-earned advertising dollar working for you properly?

The “New Yellow Pages”

When Internet users search for products and/or services, they now search by category; just like they would in any other directory. Even though you presently have a website, does it show up on the first or second page of the SERPS? If not, your customers are probably going to your competitors who do show up there.

At Perrydyse Marketing, we know Search Engines and your customer’s search habits because the only job we have is to drive customers and prospects to your website so your sales can increase.

We do that by analyzing everything about your site, your competition, and your customers/prospects. Then we put everything together in the form of “spider food” so when the Search Engines send their spiders to your site, they love what they find.

We then promote your site all over the web, placing information about you where people WHO ARE LOOKING FOR YOU can find you and make them want to come to your site immediately.

Please take a look at each of the categories under the “Services” tab at the top of this page for specifics. Then contact us for a free consultation.