Even in this hot real estate market, selling your house needs a little bit of marketing effort. Ads and brochures are important and effective resources. So, what do you put in your marketing materials?

Content

To the degree possible include key information in your ad or brochure. A classified ad will contain a lot less than a poster, which will contain only a brochure, which might contain less than an online listing, etc. The important thing, however, is to make sure each medium contains maximum information and minimum fluff.

In general, people need to know what kind of house is being offered (single family house, townhouse, condo, etc.), the number of bedrooms and baths it's got, its general location, and also the price. Obviously, you also need to include contact information so potential buyers can reach you.

If you've got the space, an excellent tactic is always to describe the characteristics of your home that lead you to originally purchase it.

* Was it the location?

* A beautiful view?

* Neighborhood charm?

* A school district you had been looking for?

* A lot of storage?

* Garage spaces for 3 cars?

* High ceilings?

* The design and style of architecture?

* Large activity areas?

* An attractive garden?

Don't be shy. Mention the best features to set your home aside from others for sale.

A note of caution is necessary here. Once you mention your home's best features, don't overstate them. If your potential buyer's first emotion on actually seeing your home is discontent, there really isn't much potential for a sale to that person. With that in mind , I wouldn't refer to a home having a garden that backed with a small farm pond as "waterfront property," nor would certainly I call a small, city apartment with windows in an air shaft a "spacious city abode with sunny views".

Photos

Include color photos of your home whenever possible. When selling real estate, a picture can actually be worth a thousand words.

While taking your photos, take a lot of them. Take them from typical angles and from unusual ones, as well.

Cameras often like odd angles. Photos that display a few walls very often seem to reduce the size of the room visually. It's safer to show only 2 walls with the corner slightly, or very, off center.

You might like to show exactly the same room from more than one angle. One photo may include a wall of windows and another show a fireplace in the same room. In spite of your approach, remember the photographs gives a potential buyer the first impression of your house. Obviously, marketing is among the most key factors in selling a home. If you are creative with yours, buyers will come.

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