Generation Ys are those people aged between 17 and 28 years old, the children of the baby boomers. Made up of some sixty million, they are the largest influential group on the American scene since the baby boomers. While not quite as large as the baby boomer group, they are ready to grow considerably and to soon rival it in buying power.

Some three-quarters of Generation Y go online regularly, the familiarity with this media no doubt initiated through primary and secondary schooling that demanded online access as a necessity. The group's tendency to use this medium as its principal communication method should encourage marketers to create ways and means to reach its members.

Generation Ys connect via email, social networking and video, and they especially like texting. Statistics show that large numbers of texts are sent by countless teenagers in any given month. Almost all Generation Ys have cell phones. Campaigns involving the sending of text messages, therefore, are something for marketers to include in their marketing plan, particularly as it is estimated that 75% of all text messages are sent by Generation Ys.

Marketing to the children of the baby boomers will be difficult. Boomer brands were not successful in attempts to target the smaller Generation X group, which had to be tolerated. Generation Y, however, is becoming big enough to impact on a boomer brand more significantly, simply by not taking any notice of it. Competitive brands could also be launched to cause a greater upheaval. For success in marketing to this group, then, you will need to learn what makes it tick.

Generation Ys have grown up in an even more technologically advanced medium than the baby boomers and react to advertising differently. In many instances they are resistant to the traditional marketing channels that appealed to older generations. The entrepreneurs that do manage to grab the attention of Generator Y consumers are finding them in places they are known to visit, for example, the Net, social networks, and cable TV.

When you think of the multitude of social networks online, just a few cater specifically for the Generation Y group. Facebook and Twitter are very popular, although their popularity is associated with a number of groups. Others include: BrazenCareerist.com, 20somethings.ning.com, Unigo.com, myYearbook.com. Each network caters for a variety of Generation Y needs.

Older generations as well as marketers can learn a lot from these networks, to better understand who Generation Ys are and what they're about. They don't expect older generations to acknowledge everything about their lifestyle. They simply yearn for understanding and respect.

To the online marketer, then, learn about the Generation Y motivators. Visit their social networks and get to know them through reading what they are writing about. Your experience there will give you some knowledge on how to advertise to the needs of Generation Y.

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Hello. Thank you for visiting our company's website. I hope you find it informative.

My name is Larry Perry. I own Perrydyse Marketing (pronounced "paradise").We are small business growth strategists.

Our company's purpose is to help local businesses like yours who may have websites that look great but are not producing profits. We create and implement effective and reliable marketing systems that produce a constant flow of customers and prospects to your site(s) at a minimal cost. (If you do not yet have a website, we can help there too.)

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One commonly neglected area that you should look at is your online presence. Not just your website but your entire Internet marketing and online social presence.

If you don't currently have a website or your website is performing poorly – if at all – you should address this issue immediately.

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Consumer shopping habits are drastically changing and huge numbers of shoppers are using web search engines to locate information about local establishments and venues.

"In 2008, comScore Networks reported that 98% of local consumers now go online to search for local businesses, as opposed to 31% that go first to the printed yellow pages. That same comScore study indicated that 53% of the consumers that search online for a business, a product or a service make an offline purchase at a local store.”

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Take a few minutes and review the information on this website. It is intended to help you understand what you can do to drive more customers into you business by properly using your website and, at the same time, save some of your advertising budget. By implementing effective online strategies, you can actually reduce your monthly advertising expense yet improve customer acquisition and retention.

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