Having an on hold message, which is generally the message your callers hear while patiently waiting to be served, is important due to the fact between 16% and 20% of callers make purchases based on the offers they get while on hold (according to Maxi Marketing), for the reason that the message brings down the call termination rate by around 90% and increases hold time by up to 500% (according to Better Business Marketing), and because you are able to promote your company's and your brand's reputation. Hold message is also important because you will be able to promote new products/services, to inspire the callers to act, to discuss on your strengths and even specialties, to highlight achievements and awards, to promote your website, and to thank callers for waiting around and to assure them that they will be served quickly. You need to be careful when picking your on hold message since a number of hold messages do not ever connect with callers.

For answering machine recordings to be effective in connecting with callers, consider making use of available resources. You need not start from scratch to generate your on hold script. There are lots of resources that you could get from different sites, from brochures, and from marketing materials. The scriptwriter could get the wording for the script straightly from this kind of resources or he/she could get something supplemental. You should specially go for on hold scripts that have led to the success of other businesses.

For your on hold message to relate to your callers, choose your tone carefully. You should take this message as your 'virtual receptionist', meaning the tone should be friendly. Voice selection is critical and it should be according to the type of business that you are operating.

You should highlight your strength when your answering machine messages are to connect with callers. It is only after you set your company apart from your business competitors that the message will have the desired effect. Do not shy away from including newest acknowledgment and awards as well as affiliations with renowned associations in your answering machine recordings. You should also indicate if you are a member of consumer protection organizations such as the Better Business Bureau (BBB). This enables customers to see you and your business as credible and reliable.

Do not overload your callers with information. Cramming excessive information on your hold message such as explaining all the products you need to sell will overwhelm the callers and you will not pass the intended answering machine message across. You may also avoid technical jargon. The message should be straightforward and it should have a memorable and catchy appeal. Do not forget to include a call to action such as telling the callers to buy from you, to visit your site, to ask questions, and to find out more about you.

You could connect with the callers by covering all the bases. The majority of callers are looking for basic information such as the hours of operation, your physical address, your fax number, as well as the URL of your website. You will save the caller's time as well as your employee's time if you include this information on the on hold message.

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Hello. Thank you for visiting our company's website. I hope you find it informative.

My name is Larry Perry. I own Perrydyse Marketing (pronounced "paradise").We are small business growth strategists.

Our company's purpose is to help local businesses like yours who may have websites that look great but are not producing profits. We create and implement effective and reliable marketing systems that produce a constant flow of customers and prospects to your site(s) at a minimal cost. (If you do not yet have a website, we can help there too.)

If the economic troubles are causing you to rethink your business plans and strategies, you will definitely want to continue reading.

One commonly neglected area that you should look at is your online presence. Not just your website but your entire Internet marketing and online social presence.

If you don't currently have a website or your website is performing poorly – if at all – you should address this issue immediately.

However, you can not depend on your website alone. There have been many new developments in the past few years that you should know about. In addition to your website, you need to implement additional web-based marketing strategies that will insure that consumers find you when they perform searches for your products and/or services.

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"In 2008, comScore Networks reported that 98% of local consumers now go online to search for local businesses, as opposed to 31% that go first to the printed yellow pages. That same comScore study indicated that 53% of the consumers that search online for a business, a product or a service make an offline purchase at a local store.”

Our expertise lies in creating synergistic marketing campaigns that utilize both offline and online tools and resources that increase the visibility of your business. We call that "Integrated Marketing" because it utilizes online solutions coupled with traditional offline techniques.

Take a few minutes and review the information on this website. It is intended to help you understand what you can do to drive more customers into you business by properly using your website and, at the same time, save some of your advertising budget. By implementing effective online strategies, you can actually reduce your monthly advertising expense yet improve customer acquisition and retention.

Please take a moment and download our free "5 Mistakes" report then contact us for a free one-hour consultation.

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