You've heard that making use of video marketing for your business can bring outstanding results. But do the huge benefits outweigh the effort it requires to put your video on the internet? In a word, Of course! Shooting a video clip, editing and formatting it, uploading it to the internet with the right subject and description takes a little bit of time. But the payoff for online video marketing could be tremendous. Below are seven real benefits of marketing with video:
1. Personal Connection - Particularly for online businesses, the personal link with your potential market is a big selling factor. With video marketing , your visitors can really get to know you, eye-to-eye. They get to see that you are certainly a real, live individual. They start building a deeper connection with you and feel as if they actually have met you.
2. Social evidence - There's an old proverb: "Believe absolutely nothing of what you hear, and only half of what you see." On the internet it's so easy to be a fake and a fraud. Folks are suspicious regarding claims they read on the internet, and rightfully so. But online video media puts a face to your words and makes you more credible and trustworthy.
3. Traffic - Individuals are watching 2 BILLION video clips per day on Youtube by itself! That's a tremendous amount of traffic you're missing if you're not promoting yourself with video. It's free and simple to add your video to a large number of the video websites available online.
4. Emotional Impact - The classic scary movie is a superb example of how the audio has an emotional influence on us. The creepy music comes in, instantly cluing you in that something bad is about to occur. Now, imagine mixing that audio with powerful video clips to influence the emotions of the listener and create a much more powerful message than with just text alone.
5. Portability - Perhaps even more so then articles and ebooks, video clip is convenient. iPhones, Smartphones, iPads and all sorts of other devices allow video to be viewed on the go. You may also allow individuals to download video quickly so they can watch it over and over again.
6. Demonstrations - Critiques, case studies and examples are excellent ways to sell products and services. It's the key reason why commercials make millions of bucks. Now there's no need for you to be as annoying as the Sham-Wow guy to make money with video; you simply need to create videos that show and explain to your potential customers why your product will be great for them.
7. Engagement - There are numerous reports available on the internet to show that video boosts response and conversion rates. When somebody is watching a video, you have their full attention - eyes and ears. In contrast to the written word, they're not likely skip ahead or gloss over important information. Many individuals will watch a video from start to finish, allowing you to clearly create a message and call to action which engages your audience.
Overall, video marketing is a simple yet effective strategy which is only rising in popularity. Since video is here to stay, you need to check out the options and see how easy and quick video marketing could be.
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Hello. Thank you for visiting our company's website. I hope you find it informative.
My name is Larry Perry. I own Perrydyse Marketing (pronounced "paradise").We are small business growth strategists.
Our company's purpose is to help local businesses like yours who may have websites that look great but are not producing profits. We create and implement effective and reliable marketing systems that produce a constant flow of customers and prospects to your site(s) at a minimal cost. (If you do not yet have a website, we can help there too.)
If the economic troubles are causing you to rethink your business plans and strategies, you will definitely want to continue reading.
One commonly neglected area that you should look at is your online presence. Not just your website but your entire Internet marketing and online social presence.
If you don't currently have a website or your website is performing poorly – if at all – you should address this issue immediately.
However, you can not depend on your website alone. There have been many new developments in the past few years that you should know about. In addition to your website, you need to implement additional web-based marketing strategies that will insure that consumers find you when they perform searches for your products and/or services.
Consumer shopping habits are drastically changing and huge numbers of shoppers are using web search engines to locate information about local establishments and venues.
"In 2008, comScore Networks reported that 98% of local consumers now go online to search for local businesses, as opposed to 31% that go first to the printed yellow pages. That same comScore study indicated that 53% of the consumers that search online for a business, a product or a service make an offline purchase at a local store.”
Our expertise lies in creating synergistic marketing campaigns that utilize both offline and online tools and resources that increase the visibility of your business. We call that "Integrated Marketing" because it utilizes online solutions coupled with traditional offline techniques.
Take a few minutes and review the information on this website. It is intended to help you understand what you can do to drive more customers into you business by properly using your website and, at the same time, save some of your advertising budget. By implementing effective online strategies, you can actually reduce your monthly advertising expense yet improve customer acquisition and retention.
Please take a moment and download our free "5 Mistakes" report then contact us for a free one-hour consultation.
Also, we have just opened the Web Training Institute where business owners and managers can learn how to take control of their own marketing quickly and easily (and at your own pace). You will be suprised how fast you can learn – even if you have very little (or no) internet knowledge presently. Take a look at the Web Training Institute today. You will be glad you did.

